Project
A launch film created to introduce the new 1. FC Nürnberg jersey, connecting the club’s visual identity and history with the reveal of the new design.

Creative Concept
The entire visual concept is built around a single red thread, referencing the club’s signature color and creating a continuous connection between past and present. Throughout the film, the thread evolves into increasingly complex geometric and abstract forms, revealing elements of the club’s jersey history before ultimately forming the new shirt.

Execution
The visual world was created through a combination of photo animation, AI based animation and digital compositing. Developed from initial concept to final delivery within five days, the film culminated in the physical reveal of a 15 meter jersey dropping from the stadium.