Project
To celebrate the tenth anniversary of HVOB’s debut album, the record was reissued as a limited double vinyl edition of only 400 copies.

Creative Concept
The release was built around the exclusivity of the physical edition, connecting the anniversary with a focused one month digital campaign and a dedicated custom online shop. The original release was translated into a limited product designed specifically for HVOB’s audience and collectors.

Execution
I managed the complete release process, from planning and digital campaigns to distribution, supply chain and sales. The custom online shop formed the central platform for the release and connected communication directly with the purchasing experience. Album artwork by Studio Schlagshatten.