Project
TOO is HVOB’s latest album, released through a six month global campaign in collaboration with PIAS. The rollout included eleven singles, two music videos and the final album release.

Creative Concept
The campaign followed a focused single release strategy, designed to build momentum continuously across the entire rollout. Key visuals by Studio Schlagshatten formed the central visual language and were translated consistently across every release and digital platform.

Execution
I managed the complete release process, coordinating all singles, departments and deliverables throughout the six month campaign. Alongside label management, I developed teasers, digital adaptations and platform specific assets for Spotify and other DSPs, creating a consistent campaign across the full release cycle.